Her popularity in her various activities eventually was dubbed as the "Hyori Syndrome" in South Korea, and the Korean Media nicknamed 2003 "The Year of Hyori" as she was rarely out of the news all year. Lee Hyori has also appeared as the lead female actress in the SBS drama Three Leaf Clover co-starring opposite Ryu Jin, Kim Jung Hwa, Kim Kang Woo and Lee Hoon. However, the ratings were continually low, and it ended after 16 episodes. On August 8, 2005 she co-hosted the annual Korean Music Festival for the second year running.
